Every four years, top national teams vie for the coveted European title. This prestigious championship holds significant value, but how much exactly? While the title itself isn’t up for sale, gauging how much fans would be willing to pay for victory provides insight into its worth. Italians value the title at approximately €420 per person. This could be partly explained by their passion for football. Italy, like Spain, has a high proportion of football fans (both at 37%). Austrians are willing to pay €324 each while the English think the title is worth €319 per person - numbers, which may be partly explained by their ... (full story)